Concepting
Printed Materials
Visual Identity

Fabric Innovations

In collaboration with Studio Tano and the Fabric Innovations team, we created a fresh, new look for the established fabric company. By merging style and substance with this new brand roll out our aim was to attract more fashion-forward customers, and find new ways to connect our audience through products and services that speak directly to their individual needs. The new brand look launched Fall 2014 which included a refreshed logo, product photography by Kelly Marshall and print/promotional advertisement and social media.