Signage
Visual Identity


NOVOTEL

Novotel Times Square aims to become a new icon in Times Square. In a place cluttered with visual communications we were asked to create dynamic signage on the exterior of the building that is memorable and impactful. Working with the brand and the heritage of the location, as well as the themes designed by Stonehill & Taylor inside the property, we looked to initiate excitement even before you even set foot inside.