Pfizer Super Bowl Campaign Digital Platform

For Pfizer's high-profile Super Bowl campaign, we were challenged to design, develop, and launch an extensive digital platform in just over three months. Our mission was to position Pfizer as the leading source for essential health information across key areas, including heart health, cancer, and vaccines.

As the pivotal design lead, I spearheaded the creation of a dynamic health information hub that aligns with Pfizer's brand objectives. Central to this initiative was a compelling narrative featured in a Super Bowl ad, which was designed to drive traffic and awareness to the "Pfizer for All" digital platform.

The website engaged users with interactive health questionnaires, offering insights they could discuss with healthcare professionals. The mobile-first platform featured immersive storytelling elements, brought to life through strategic visual direction that balanced user engagement with compliance.

Success was measured by surpassing site visit targets and questionnaire completion rates, confirming the campaign's impact and the platform's role as a trusted health resource.

Visit: PfizerForAll